Sports brand Adidas contacted none other than Dutch textile, print, and product designer Simone Post. Their question was if she could design rugs made from worn-out Adidas sports shoes for one of their stores. Yes, sports shoes! And this is where I get excited.
It isn’t strange that Adidas asked Simone Post for this challenge. Simone has quite some experience in reusing fabrics and production leftovers. Have a look at what she did with fabric leftovers by Vlisco. She upcycled them into a stunning interior rug collection called ‘Vlisco Recycled‘.
The thing you might have noticed in the previous paragraph is that sometimes recycling is mentioned and in other cases upcycling.
Recycling and upcycling?
Well, sometimes it’s difficult. But for me, upcycling comes down to giving an object/product or material a new life and a completely different function. Recycling often involves the crushing and heating of waste. Whereas upcycling is more about taking everyday objects as they are and transforming them into a new object. The latter also uses far less energy which of course is a good thing for our environment. The only downside about upcycling is that’s difficult to produce large quantities.
This blog is about designs made through upcycling. And upcycleDZINE tries to stay close to pure upcycling, but once in a while, I come across a product that has to be featured on this blog. And the design in this post is such a product.
The idea of using discarded Adidas sports shoes, of course, generates more than average attention. Not only because it’s about shoes. But the fact that sports shoes and especially sneakers are very hard to recycle. That’s because they are made out of so many different components. A shoe often uses hard and soft plastics, metals, textiles. And to top it all of, it’s all held together with special very strong glues. All in all, not a very environmentally friendly product.
Some people even have more than 300+ pairs. Sports shoes exist in abundance all around the world. Therefore this waste flow is very interesting to tackle and turn it into new products.
Second life for discarded Adidas sports shoes
The big challenge is of course how and what to do with this waste. Is it possible to give these discarded shoes a new and different second life?
The challenges she had to overcome involved strength, pliability and aesthetics of the rug. Simone asked I
The end result is an attractive and graphic looking series of prototypes. The design shows an effective fresh-looking pattern with an original interpretation of the distinctive stripes of the brand. From a distance, it does not show the origin of this design, namely old and worn-out shoes. You just see a nice graphic black-and-white pattern. Although viewed up-close, all the original color varieties of the former sports shoes are visible and recognizable.
Simone Post and Adidas, together with I
What about you, do you like these rugs made from shoes?
Design by Simone Post
Since you’re here …
I have a small favor to ask. Thousands are visiting upcycleDZINE for upcycle design inspiration every month. Readers in more than 100 countries around the world are now able to support financially.
upcycleDZINE is a completely independent niche site, is very work-intensive, and offers tons of unique information for free.
To keep upcycleDZINE running, I’m asking you for your support.
Your contribution will allow me to:
– meet the hosting costs
– upgrade to keep track of traffic increases
– add new content, and keep improving the older content
– add new functionalities to this site
– improve how it works and how it looks
– and last but not least, my daily dose of coffee 🙂
Again, all contributions will be reinvested into the aforementioned associated costs of running this blog and will help ensure the ongoing quest for quality upcycle design.
Your kindness and generosity will be greatly appreciated and will give me the motivation to continue.
Every contribution, however big or small, is so valuable for the future of upcycleDZINE.
Support today from as little as $2 – it only takes a minute. Thank you.