AVA Redux Tub by Reduxx – upcycleDZINE
Okay, first of all, this idea is not new. I mean, turning an cast iron bathtub into a couch. The first time it was shown to the audience was in 1961 in Holly Golightly‘s apartment in the film ‘Breakfast at Tiffany’s‘, with the beautiful Audrey Hepburn. It was then re-created by Jared and Jill Morrison of Ruff House Art a few years ago. This was followed by a New York Times article covering the concept of a claw foot bathtub couch.
And today I’m showing the version made by Eric Stewart from Etsy shop Reduxx, the AVA the Redux Tub. The vinage bathtub was originally manufactured in U.S.A. by the American Standard Company on August 5, 1920. American Standard was founded in 1875, but did not carry this name until 1967. The company was originally Standard Sanitary Manufacturing Company known strictly for plumbing. It wasn’t until the early 1900’s that American Standard began producing toilets and built-in tubs. By 1929, just 54 years later, Standard became the world’s largest bathroom fixture producer.
AVA Redux Tub by Reduxx – upcycleDZINE
Photos © Reduxx

Eric Stuart: “I am introducing the Redux Tub, a project that I was inspired to take on after reading and seeing many examples of artists and designers reusing and recycling materials in profound and sustainable ways. Adaptive reuse has always been an intriguing facet of the design process. Progressive redesign and recycling efforts not only lessen the amount of materials ending up in landfills, but bring awareness to the design profession in a profound and holistic way. The life expectancy of a product can ultimately become circular in design through REDUX”.

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Design by Reduxx

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